The Future of Media Asset Management

The Future of Media Asset Management

Let’s start with a loaded question: is it possible to agree on a single definition for Media Asset Management (MAM) in 2016? I am pretty sure some of you are smiling and might remember this article from the Dalet Academy, where Bruce Devlin received as many definitions as the number of persons surveyed! While all vendors more or less agree on the main goal of a MAM - to allow media professionals to make more and better programs with fewer costs involved - the way that this translates into MAM functions change over time, because technology is continually shifting both the realm of possibility and the cost equation. - See more at: http://academy.dalet.com/blog/future-media-asset-management#sthash.pjxvzwdH.dpuf